Data & Market Analysts
Data scientists, market researchers, and analysts who interpret market and industry data to help enterprises make informed decisions.
DATA STORYTELLING
Make Numbers and Facts to Inspire Better Decisions
No more swathes of stakeholders falling asleep when you pull out the charts. Communicating effectively with data is a crucial skill for anyone who wants to lead in a modern organisation.
Trusted by teams in best-in-class organisations
Do your data-heavy presentations struggle to make an impact?
Facing issues such as:
- Insights buried in the sea of data
- Data alone doesn’t influence decisions without a clear narrative
- Presentations fail to connect insights to business goals
- Slides overloaded with numbers or charts leave audiences confused.
- Wrong business decisions and missed opportunities.
- Important points fail to stick
Presenting numbers doesn’t have to be complex.
As MIT lecturer Miro Kazakoff puts it, “If you want people to make the right decisions with data, you have to get in their head in a way they understand… with stories.” That’s why we teach professionals to:
-
Structure presentations for impact
Tailor data storytelling to address the needs, priorities, and context of specific audiences.
-
Ask the right questions
Formulate hypotheses and recommendations that deliver meaningful insights and actionable value for their organisation.
-
Drive business outcomes
Influence decisions and improve organisational performance by turning data insights into clear, compelling narratives.
“For years, I’ve been trying to break certain barriers in storytelling – how best to engage my audience with presentations, and how to inspire action. The frameworks & tips taught mades a world of difference. I am confident that this course will benefit all groups of people, not just client-serving teams but anyone keen to develop convincing, impactful and inspiring ways to deliver their story.”
Who is this course for?
Developed for non-designers to advanced presenters to master visuals
Marketing & Customer Intelligence
Marketing and customer analytics professionals who analyse campaign performance, customer behaviour, and databases to connect insights with business strategy and goals.
Sales & Marketing
Those who use numbers to assess company health, performance, and targets to bridge the gap between metrics and real-world impact.
Course Overview
Build a team of persuasive Data Storytellers
Workshop Agenda
- Tailor your data presentation to your audience and the business objectives.
- Turn raw data into actionable insights to drive business decisions.
- Craft effective headlines to get your story straight.
- Structure a clear and compelling narrative.
- Articulate and convey key messages in an engaging manner.
We’re constantly surrounded by data – KPIs, financial forecasts, customer retention rates. These data points are constantly folded into our regular communications at work. However, data storytelling is more than just showing data points on slides. Today, it’s more important than ever to convey data as a narrative that humans can comprehend
Course Formats
Format
- Virtual
- Offline
Course Duration
- Crash course
- Half Day
- 1-Day
Your Facilitators
Learn from experienced practitioners
Our programmes are led by facilitators that bring real, practiced industry experience so you get the best outcomes.
Christine Soliven
Brand strategist and communications trainer
ACLP-certified trainer. Ex-Walt Disney, Christine is an experienced communicator and brand strategist, former business development head of a fast-growing F&B chain.
Razinah Anwarali
Communications specialist and facilitator
ACLP-certified trainer with nine years of communications experience. Razinah has trained teams from organisations including SMU, A*STAR, Shiseido and Schroders.
Jeremiah Maximus Lim
UX/Marketing Strategist, Executive Educator
Adjunct lecturer and digital strategist with over 10 years in marketing, UX design and digital learning. Founder of UNGRUMP.CO, and has designed and delivered programmes for organisations including Meta, MUFG and Columbia University. ACLP certified.
Rahul Shah
Communications Specialist
A certified NLP, Enneagram and Coach Practitioner with a Grade 8 Gold Medal in Public Speaking from LAMDA. Has trained teams at organisations including BNP Paribas and Bayer
Frequently Asked Questions
Not at all. This programme focuses on the principles of data storytelling rather than specific tools. While we use Excel during class for practice purposes, the techniques you learn can be applied to any platform, from dashboards to slides.
If your main interest is learning how to create visualisations and charts, we recommend our Data Visualisation course, a separate one-day programme dedicated to that. Many clients pair both courses together for a complete learning journey.
There is an option but we don’t recommend a half-day format. Data storytelling requires time for practice, feedback, and application to real-world scenarios. Compressing the programme would limit hands-on exercises and reduce impact. For the best results, we suggest a full-day programme.
This course is ideally suited for professionals who work with data regularly and want to communicate insights more effectively. It’s also valuable for executives or team members who may not handle data daily but want to leverage existing data and help stakeholders make informed, data-driven decisions. To ensure everyone gets the most value, we recommend splitting sessions into beginner and advanced levels.
Curious? Speak to our expert team.
Fill out the brief form and we'll get back to you with an estimate and discuss a plan for your company.
We'll arrange your meeting with a consultant to:
- Provide cost estimates
- Provide specific advice
- Identify any blindspots
- Share best practices
- Discover your needs
Business Storytelling
Our flagship business storytelling training workshop enables teams to utilise narratives to drive business and team goals.
Data Visualisation
This course trains teams to visualise data accurately and effectively, ensuring insights are communicated with clarity and credibility.
Powerful Delivery
This programme builds confident, impactful delivery skills so professionals can communicate with authority and presence.
Equip your teams with skills to thrive at work
Schedule a free call with our consultants to help you figure out which corporate training course best fits your organisational requirements.
Get in Touch